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Social Media and Marketing: Transitioning from Listening to Customer Engagement

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Sep 23, 2010
Type:  White Paper
Length:  9 pages

Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space. However, it’s one thing to read about social media, and participate on an individual level; it’s another thing entirely to actually own, manage and measure your company’s social media efforts — a role that tends to fall squarely on the shoulders of the marketing team.

Tags : 
neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement