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Mobile Search - What Users Search F And Why

White Paper Published By: Mobile Commerce
Mobile Commerce
Published:  Dec 21, 2010
Type:  White Paper
Length:  20 pages

Mobile Commerce has been recognised as the UK's leading provider of Search and Local Search services on mobile, having been named in Deloitte's top 50 fastest growing UK tech companies (2008) and the Tech Media Invest Top 100 (2009) which showcases the UK's most innovative media and technology companies. The PC search market is dominated by the branded search providers but the mobile market remains dominated by the operator portals for access to the Mobile Internet. Operators provide a different experience from the dominant PC search sites. Operators now include a search box on their Home Page/ Mobile Search is not PC search and this drives many of the differences in how services are accessed. The significant factors are: 1. Ease of text input 2. Ease of navigation 3. Bookmarking A mobile phone has a much smaller text input device than the keyboard of a PC. This makes input errors much more likely. Mobile phone screens are small so the user sees less information before there is a need to pan left/right or scroll down. This makes navigation around pages, or down through different levels on a portal, a greater challenge. So it is often much simpler to enter a term into a search box rather than attempt to find something on a portal, which may be several keystrokes away. Therefore, the number of searches for items/content that are already somewhere within the portal is much higher than for the PC, where the eye can scan many pieces of information on a large screen, and the user can click directly on that link. This paper examines what terms are searched and how they are searched.



Tags : 
search, mobile, seo, mobile internet, advertising, mobile advertising, mobile ads, display

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