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Five Steps to Improving Business Performance through Customer Intimacy

White Paper Published By: IBM Software
IBM Software
Published:  Feb 11, 2011
Type:  White Paper
Length:  12 pages

Much has changed in the relationship between customers and companies since the publication of The Discipline of Market Leaders 15 years ago. The Internet, for example, has empowered customers to
know their vendors and control their relationships with them as never before, through easy access to information and the freedom to switch vendors with a mouse-click. Likewise, companies have the ability to know their customers and market to them on a personalized basis as never before, through new cost-effective software solutions for data mining, predictive analytics and decision management – and incorporating new information sources such as email, e-commerce sites, and social media.

This paper describes five practical steps companies can take to achieve customer intimacy and, by doing so, provide a springboard for excellence in the other critical value disciplines.

Tags : 
ibm cognos, business performance, customer intimacy