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Maximize Campaign Effectiveness with Analytic Technology

White Paper Published By: IBM Software
IBM Software
Published:  May 12, 2011
Type:  White Paper
Length:  8 pages

Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won't just survive, you'll thrive.

Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques