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The 21st-century CMO: How Digital Marketing is Driving Organisation Transformation

White Paper Published By: Adobe Systems, Inc.
Adobe Systems, Inc.
Published:  May 17, 2011
Type:  White Paper
Length:  5 pages

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer, customer experience management, wcm, multichannel pipeline growth, cmis