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Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List

White Paper Published By: GoToWebinar
Published:  Aug 02, 2011
Type:  White Paper
Length:  6 pages

Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it?

This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.

Read the white paper to learn:

    * 5 steps to boost conversions
    * How to use webinars for lead conversion
    * 4 essential resources to optimize your webinar marketing program
    * And more... 

Tags : 
gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources