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Easily Identify Your Best Customers: Using analytics to gain insight from your customer database

White Paper Published By: IBM Software
IBM Software
Published:  Sep 13, 2011
Type:  White Paper
Length:  18 pages

Knowledge about your best customers - their attitudes, purchase patterns, and demographic profiles - is the key to developing and implementing successful marketing and customer relationship management programs. Discover how a company might identify its best or most valuable customers.

Tags : 
ibm, customer service, analytics software, database, spss, rfm, monetary value analysis