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Google Analytics Premium: Optimizing data-driven marketing decisions

White Paper Published By: Google
Published:  Dec 14, 2011
Type:  White Paper
Length:  2 pages

Today, it's more important than ever for marketers to get the data and insights it takes to make better marketing decisions across their digital programs. 

Google Analytics Premium helps conversion-focused marketers get fast access to the insights they need to improve their digital campaigns-all for one flat-rate annual fee of $150,000.

This case study demonstrates how Google Analytics Premium helped Travelocity:

  • Access multi-channel insights more quickly
  • Optimize campaigns with relevant information and real-time data
  • Make better data-driven decisions, faster
  • Improve conversion rates and business impact

Google Analytics Premium Specialists can move enterprise customers smoothly from their existing installations to all the functionality and features of Premium, all for one predictable annual fee.

Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions, and ultimately increase the power of Google Analytics for its business.

Download now.

Tags : 
digital marketing, digital, marketing, google analytics, metrics, investments, digital investments, conversions, social media, sales