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Marketing Measurement: The Technology That Drives Marketing Relevance

White Paper Published By: SAS
Published:  Feb 29, 2012
Type:  White Paper
Length:  11 pages

Insights from a webinar in the SAS series, Measure What Matters:
Redefining Marketing Success in the Digital Age

To avoid alienating customers with ill-timed or irrelevant offers, organizations need to do a better job getting full context about customers in a complex, multichannel world, including social media - and to deliver that insight to the point of contact, where it can be acted upon during the conversation. In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.

Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics, it management, ondemand solutions, performance management, risk management, sasŪ 9.3, supply chain intelligence, sustainability management, emerging marketing, social media, advertising agencies, crm & customer care, e-commerce