CWjobs.co.uk

Welcome to CWJobs jobseeker   Register   or   Sign in    0 Saved jobs

10,380 ads for IT jobs from 783 companies

Customer Experience Management

White Paper Published By: OpenText
OpenText
Published:  Mar 20, 2012
Type:  White Paper
Length:  28 pages

Faced with the adverse impact of economic turmoil and increasing competition, businesses are increasingly looking to differentiate themselves in the eyes of their customers through better brand awareness and capturing the voice of their customers in order to understand what drives their behavior. This study captured customer experience management (CEM) adoption trends and performance results through a direct survey of 252 organizations in September and October, 2011. The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.



Tags : 
marketing, customer experience, customer satisfaction, analytics, customer service, aberdeen

Search