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Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Webinar Published By: Aprimo
Published:  Apr 09, 2012
Type:  Webinar

Consumer packaged goods (CPG) companies often face tough challenges in tracking discretionary spend across so many proliferating channels, allowing money to leak out before even knowing there is a hole that needs to be patched.

Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.

Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy