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TicketsNow Scores 44 Percent Reduction in Cost-Per-Fan with Kenshoo Social

Case Study Published By: Kenshoo
Published:  Aug 07, 2012
Type:  Case Study
Length:  1 pages

TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.

Tags : 
kenshoo social, ticketsnow, case study, paid search, social media, customer engagement, search marketing