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Why Business Rules Are Critical for Retail Success

White Paper Published By: FICO
Published:  Aug 27, 2012
Type:  White Paper
Length:  9 pages

With customer centricity the rallying cry for today's retailers, retail organizations must create the systems that support instant, highly personalized and targeted decisions across multiple channels. Key to successful customer-centric decision making is sharing consistent insights and business rules across all business functions that touch the customer.

In this white paper, FICO shares best practices on how successful retail organizations are using business rules management as the base platform for marketing and merchandising operations programs in order to achieve customer centricity.

This white paper includes case studies illustrating how Coca-Cola and Dell are building a customer-centric infrastructure that is driving business results.

Tags : 
customer centric marketing, business rulse management, fico, customer insights, customer actions, individualized marketing, business technology