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Commerce Anywhere: A Business and Technology Strategy to Maximize Cross-Channel Commerce Growth

White Paper Published By: Oracle Global Marketing
Oracle Global Marketing
Published:  Nov 16, 2011
Type:  White Paper
Length:  11 pages

Commerce anywhere describes the approach Oracle believes businesses must adopt to serve today's anytime-anywhere consumers in a seamless, personal way-be it on the Web, in a store, over the phone, via mobile device, or all of the above. This white paper details a commerce-anywhere approach that encourages businesses to extend their concept of the research and purchase process beyond individual transactions. Businesses will need to adopt a holis! tic view of the customer lifecycle, using both traditional information and new sources such as social media.

Tags : 
ecommerce, business research, enterprise technology, it solution, retail applications, oracle, oracle retail applications, atg commerce, oracle's atg web commerce, atg web commerce customer service, atg software, atg applications, merchandising, planning, stores, supply chain, commerce solutions, oracle retail solutions, retail, applications