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Ovative/Group and Meijer team up to increase reach and relevancy with Kenshoo

Case Study Published By: Kenshoo
Published:  Oct 30, 2012
Type:  Case Study
Length:  2 pages

Meijer, a Michigan-based retailer founded in 1934, is known as the pioneer of the supercenter. With nearly 200 stores throughout the Midwestern United States, Meijer has evolved to over more than just groceries and fresh produce, stocking a range of items including apparel, furniture, pet supplies, electronics, and more. Likewise, offers customers an even broader assortment of items available for purchase online with incentives that include free shipping to the customer's local Meijer store.

In February of 2012, Meijer brought on digital agency The Ovative/Group, who leveraged Kenshoo's Enterprise platform to power an SEM strategy that not only set up Meijer to win in-region, but also positioned for future growth as a pure-play e-commerce brand.

Tags : 
sem, kenshoo, search engine marketing, search engine optimization, tracking, search marketing, marketing research, e-commerce