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Why Customers Leave Your Store For The Competition-Online and On-Site

White Paper Published By: Crimson Hexagon
Crimson Hexagon
Published:  Jan 14, 2013
Type:  White Paper
Length:  37 pages

With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?

Through deep analysis of social data, we seek to discover opportunities for retailers to fight back against "show rooming" and keep customers in-store. We discuss our research findings, and explain the implications for retailers.

Tags : 
customers, competition, crimson hexagon, social data, social media, show rooming, email marketing, emerging marketing, business technology, internet marketing