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Free White Paper: Drive Marketing ROI with an Efficient Lead Nurturing Program

White Paper Published By: Neustar
Published:  Mar 04, 2013
Type:  White Paper
Length:  6 pages

Marketers generate mass amounts of lead inquiries that go ignored leaving wasted opportunities sitting in forgotten databases. This is a huge opportunity for marketers to quickly and easily improve their process. By executing a disciplined and consistent inquiry nurturing program, these schools can drive higher enrollments at a lower cost.

A normal, rules-driven nurturing program needs to consist of the right tools, channels and messaging, as well as determining when and how often to leverage each. Learn more about how to implement a successful inquiry nurturing program through commitment to consistency and dedication to frequency.

Tags : 
prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students, data management, business technology