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Display Ad Clickers Are Not Your Customers

White Paper Published By: Quantcast
Published:  Mar 11, 2013
Type:  White Paper
Length:  5 pages

Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on display ads are often vastly different from your best-performing customers. Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.

Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb, emerging marketing