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Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

White Paper Published By: Teradata
Published:  Jun 12, 2013
Type:  White Paper
Length:  4 pages

One of the key marketing changes that has occurred over the last decade is a major transformation in how customers interact with brands and products. Now more than ever before, consumers control how, when, and how often they choose to interact with their preferred brands and products.

To help key marketers respond to this shift, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.

Download the paper to learn more.

Tags : 
integrated marketing, integrated marketing management, teradata, attribution, finance