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Quarterly Digital Intelligence Briefing: Optimising Paid Media

White Paper Published By: Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  32 pages

A key requirement for effective optimisation is to ensure that the media mix is always driven by business goals, rather than tactical objectives within a silo which may improve the performance of a particular channel, but not necessarily contribute to collective success.

Tags : 
adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns