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Search Innovation: An Integrated Approach to Merchandising and Content Management

White Paper Published By: IBM
IBM
Published:  Feb 05, 2014
Type:  White Paper
Length:  24 pages

This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.



Tags : 
ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion, customer satisfaction, site search, search strategy, business technology, search marketing, e-commerce

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