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How to Realize the Promise of Marketing Operations Management

White Paper Published By: SAS
Published:  Mar 14, 2014
Type:  White Paper
Length:  14 pages

The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible and adopt marketing management technologies at the core of their survival guide.

Tags : 
sas, marketing operations, marketing management, management technologies, successful marketers, emerging marketing, internet marketing, traditional marketing