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How to Justify Your Marketing Resource Management Investment

White Paper Published By: SAS
Published:  Apr 14, 2014
Type:  White Paper
Length:  10 pages

A very common question for marketers is how to make a business case for marketing operations management.  It is always an uphill battle for marketers to convince their organization of the need of certain technologies and solutions; however, the best way to relay this issue is to tie it towards saving or making money.  Download this whitepaper to learn the importance of having marketing operations management and then see how you can justify your marketing resource management investment.


Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing, emerging marketing