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Making the Case for Marketing Operations Management

White Paper Published By: SAS
Published:  Apr 14, 2014
Type:  White Paper
Length:  10 pages

Does your organization effectively manage and control its marketing assets?  Is it cumbersome and time-consuming to track activities and secure approvals to satisfy your legal team and regulatory requirements?  Is there accountability for schedules and results?  Depending on how you answer these questions, it may be time for your organization to consider pursuing a technology platform for marketing operations management in order to better consolidate the time of employees and allow for a smoother workflow.


Tags : 
sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing, enterprise applications