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2014 Analytics Capability-Maturity Benchmark Study

White Paper Published By: Adobe
Published:  Apr 17, 2014
Type:  White Paper
Length:  49 pages

Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.

Get the report now to see all the trends and findings of our global survey, including:

  • Data collection, automation, and analysis are weak areas for many companies
  • Data-driven decision making continues to gain importance
  • New automation technologies are freeing up time for data exploration

Tags : 
adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions, emerging marketing, social media