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Why Online Communities are Essential to B2B Social Marketing Success

Webinar Published By: DNN Corp.
DNN Corp.
Published:  May 14, 2014
Type:  Webinar

Forrester Research shares key findings from their report on branded communities in B2B marketing in this on-demand webinar.  While Facebook and Twitter have failed to reach their full potential, B2B marketers are reaping the rewards of branded communities:  driving lead generation and revenue, as community members influence both prospects and customers.

Watch this replay as Forrester's Kim Celestre describes the tactics that B2B marketers are finding the most successful and provides a business case for creating and managing your own branded community.

Tags : 
dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, traditional marketing