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When Brands Respond: How Brand-Consumer Conversations Improve Business

White Paper Published By: Bazaarvoice
Published:  Aug 01, 2014
Type:  White Paper
Length:  34 pages

Responsiveness is one of the most important dimensions of both human and commercial relationships.

In fact, among shoppers who read negative reviews, intent to purchase more than doubles if the reader sees a brand response to the feedback. 

Download the sixth volume of The Conversation Index to learn:

  • How responses to feedback especially critical feedback change the way consumers feel about products, brands, and sellers
  • What the most helpful responses have in common
  • How to detect review response opportunities at scale
We analyzed over 100,000 reviews in our network and surveyed 1,600 adults to answer these questions and more.

Tags : 
bazaarvoice, marketing, brands, consumer, conversation, responsiveness, marketing research, traditional marketing, sales