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6 Winning Plays for Sales (How to Make Marketing Automation Your MVP)

White Paper Published By: Salesforce Pardot
Salesforce Pardot
Published:  Sep 09, 2014
Type:  White Paper
Length:  11 pages

Itís a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldnít be further from the truth ó in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.

While marketing automation does have many benefits for marketers, it also enables marketers to better support their sales teams through features like improved lead qualification and lead nurturing. This Quick Guide takes a look at this improved workflow between marketing and sales while progressing through a typical day in the life of a sales rep using marketing automation.

Tags : 
marketing automation, sales teams, lead qualification, lead nurturing, tracking, cold calls, crm & customer care, sales