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Equinix Customer Success Story: Brightroll

White Paper Published By: Equinix
Published:  Sep 17, 2014
Type:  White Paper
Length:  3 pages

BrightRoll wanted to build the world’s fastest real-time bidding (RTB) solution for digital video advertising, a business in which milliseconds make the difference between a completed transaction and a missed opportunity. The company expanded its technology infrastructure by locating its video ad exchange in Equinix data centers and interconnecting directly to exchange participants to circumvent the public Internet.

Download this case study to understand the successes experienced by Brightroll and how this too could benefit your business.

Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, software development, business technology, internet marketing