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8 Steps to Get Buy-in for a Website Testing Program

White Paper Published By: Monetate
Published:  Sep 30, 2014
Type:  White Paper
Length:  11 pages

Interested in starting a testing program, but struggling to get internal support? We know, itís crazy; but take some comfort in that fact that many marketers still face the same roadblocks as you.

And thatís why we created this white paper. Inside, youíll find a specific plan on how to convince your companyís leaders that website testing is essential to the overall business.

Our eight-step plan includes:

  • Showing the money being left on the table.
  • Leveraging peer pressure.
  • Anticipating objections.
  • Broadcasting results.

Want more details on how you can pull this off? Youíll have to download the white paper.

Tags : 
website testing, internal support, buy-in, emerging marketing