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Seeking authenticity: How trustworthy brands drive customer loyalty

White Paper Published By: Bazaarvoice
Bazaarvoice
Published:  Oct 14, 2014
Type:  White Paper
Length:  8 pages

Issues of authenticity touch just about every aspect of our day-to-day lives - from the relationships we foster to the brands with which we choose to do business.

This white paper navigates what it means to provide authentic user-generated content - backed by examples, guidelines and proven best practices.

You'll learn:

  • Best practices for companies who capture and display reviews on their website
  • Hints and tips on ways to handle disclosure in customer review content
  • How to best handle reviews submitted by employees
  • How dubious activities such as 'astroturfing', modified content and fake reviews can negatively impact your business

Download Seeking authenticity: How trustworthy brands drive customer loyalty and make sure you're getting all the benefits of trustworthy user-generated content.



Tags : 
bazaarvoice, marketing, reviews, purchase intent, brand, feedback, crm & customer care, sales

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