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Omnichannel Banking - From transaction processing to optimized customer experience

White Paper Published By: IBM
Published:  Oct 31, 2014
Type:  White Paper
Length:  8 pages

Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.

Tags : 
omnichannel banking, customer experience, banking consumers, client-centric, best practices, emerging marketing, crm & customer care, marketing research