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How Marketing Operations Management Can Propel Your Customer Intelligence Solutions

White Paper Published By: SAS
Published:  Nov 10, 2014
Type:  White Paper
Length:  18 pages

In August 2013, SAS commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying SAS Marketing Operations Management, a component of SAS Customer Intelligence Solutions. Download this whitepaper to see the results of this study and to be provided with a framework to evaluate the potential financial impact of SAS Marketing Operations Management on your organizations.

Tags : 
sas, economic impact, customer intelligence, marketing operations management, tei framework, tei methodology, productivity