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Winning the New Digital Consumer with Hyper-Relevance

White Paper Published By: Cisco
Published:  Jan 21, 2015
Type:  White Paper
Length:  17 pages

As the Internet of Everything (IoE) drives exponential change and opportunity customers and retailers face a complex maze of shopping journeys.

Mobility and apps now represent a disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s. In the second quarter of 2014, total discretionary retail spending rose 3 percent; e-commerce rose 10 percent; and mobile commerce rose 47 percent.

Tags : 
digital, shopping, journey, retail, mobility, apps, e-commerce, it management, wireless