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Mobile Analytics: Precision Marketing Across Mobile Touch-Points

White Paper Published By: Adobe
Published:  Feb 03, 2015
Type:  White Paper
Length:  12 pages

Mobility is rapidly changing the core dynamics of customer/company relationships. As customers grow their adoption and use of mobile devices, CMOs are increasingly incorporating mobile touch-points within the marketing channel mix. 

This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics. 

Download to find out more about new trends and business value due to the rise of Mobile.

Tags : 
mobility, business intelligence, multi-channel analytics