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Research Report: Effective Mobile Management

Case Study Published By: LogMeIn
Published:  Mar 19, 2015
Type:  Case Study
Length:  17 pages

In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.

We begin the analysis with a simple denition of mobile engagement, an overview of the research methodology, a brief discussion of the main conclusions of this report, and then a thorough, deep-dive into each data-based finding.

Tags : 
mobile management, mobile users, mobile engagement, emerging marketing, social media, internet marketing, marketing research