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Marknads- och IT-chefen behöver snabbt bli bättre på att samarbeta

White Paper Published By: Adobe
Published:  May 13, 2015
Type:  White Paper
Length:  15 pages

Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organisations don’t
always agree on how to work together.

Forrester believes that CMOs and CIOs must forge a new path
of collaboration by aligning in three key areas: people, process and technology.

This report provides the reults of a joint survey between Forbes and Forrester that assesses the maturity of marketing and IT partnerships, download now to find out more.

Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies