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Enhance your 360-degree view of the customer

White Paper Published By: IBM
Published:  Jul 13, 2015
Type:  White Paper
Length:  15 pages

How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.

Tags : 
customer centric organizations, crm, customer usability, personalized interactions, big data, data quality, data management, internet marketing, crm & customer care, marketing research, sales