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From Awareness to Conversion, How UGC Supports the Entire Buyer Journey

White Paper Published By: Wyng
Published:  Sep 30, 2015
Type:  White Paper
Length:  4 pages

In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.

With this change in behavior, it is imperative to incorporate User Generated Content (UGC) at the core of your marketing strategy. If you don't, your brand messaging will consistently be overshadowed by the viral and authentic content consumers are already sharing.

Download now to learn how to:

  • support the entire buying journey—from awareness to conversion—with User Generated Content
  • utilize UGC to improve results across the entire marketing organization (digital, e-commerce, email, in-store, etc)
  • expand your marketing strategy to fully engage your loyal customers
  • and more!

Tags : 
offerpop, marketing, awareness, digital, conversion, ecommerce, consumer, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing