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Enterprise Local Marketing Automation Tools 2015

Sponsored by Brandify and YP and SIM Partners
Published:  Oct 19, 2015
Type:  White Paper
Length:  42 pages

This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software. This report answers the following questions:

Why do enterprise brands need LMA software?
What are the elements of a successful local marketing campaign?
Which elements of local marketing can be automated?
What capabilities do enterprise LMA software tools provide?
Who are the leading players in enterprise LMA software?
How much does LMA software cost?
What questions should we ask ourselves and vendors before we adopt this software?

This report was prepared by conducting in-depth interviews with leading vendors and industry experts. Interviews took place in June and July 2015. These, in addition to third-party research form the basis for this report.

Tags : 
local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, business technology, social media