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Smart Market eBook: The Value of Being Seen - A Guide to Digital Advertising Viewability

White Paper Published By: Turn
Published:  Mar 09, 2016
Type:  White Paper
Length:  20 pages

On the face of it, digital advertising viewability (the metric aimed at tracking only impressions that can actually be seen by users) doesn't seem complicated. And naturally, advertisers want their ads to be seen by real live consumers. Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.

Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement