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Machine Learning for Email Marketers

White Paper Published By: Boomtrain
Published:  Mar 29, 2016
Type:  White Paper
Length:  21 pages

Low open rates, flagging click-through rates, subscriber attrition -- if you've faced these challenges as an email marketer, you're not alone. Increasingly, subscribers are losing patience with mass emails. They expect timely messages that address their interests, and they ignore the ones that don't deliver.

Fortunately, machine learning makes mass emails obsolete: it allows email marketers to send individually relevant emails at any scale. This eBook explains what machine learning is, how it works, and which metrics it impacts most. 

Tags : 
machine learning for marketers, marketing automation, email marketing, content analytics, content personalization, email personalization, dynamic email content, predictive content, predictive marketing, contextual marketing, search marketing, content management