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Bridging the Gap Between Marketing and IT

White Paper Published By: Cisco
Published:  Apr 20, 2016
Type:  White Paper

The digital marketplace has created a business imperative that every company be — in some way — a technology company. This means that IT departments are being pulled out of their traditional “gate keeper” role of protecting the core technology infrastructure to collaborate across the enterprise to drive business outcomes.

Tags : 
cisco, marketing, infrastructure, enterprise, social media, internet marketing