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The Marketerís Guide to Articulating Dam Return on Investment

White Paper Published By: Adobe
Published:  Apr 22, 2016
Type:  White Paper
Length:  18 pages

The growing demand for personalised content across digital channels has fundamentally changed how forward-thinking companies measure return on investment (ROI) in digital asset management (DAM) solutions. DAM is the linchpin of making the future customer experience scalable.

This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. Itís a strategic enabler of digital transformation.

Tags : 
marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience