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Magic Quadrant for Multichannel Campaign Management

White Paper Published By: Adobe
Published:  Jul 04, 2016
Type:  White Paper

The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.

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Tags : 
multichannel campaign management, campaign management, mccm, digital marketing