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Frost & Sullivan: A Case for Building Better Customer Engagement in the Financial Services Sector

White Paper Published By: Marketo
Published:  Aug 02, 2016
Type:  White Paper

The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers. The Financial Services Sector has to be very high on capital and liquidity, but are limited in their ability to maximize their sources of revenue. Most importantly, financial services have had to start from the ground up in finding sustainable ways of re-establishing customer trust while building new relationships and restoring old ones.

Download this report to learn about the critical issues the Financial Services Sector currently faces and how customer engagement offers a solution. 

Tags : 
marketo, marketing, customer engagement, financial services sector, emerging marketing, crm & customer care, marketing research, traditional marketing, sales