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7 Tips for Recruiters from the Marketer's Playbook

White Paper Published By: IBM
Published:  Oct 28, 2016
Type:  White Paper

Recruiters have to think like marketers.

Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers.

Marketers and recruiters must:

  • Research the market
  • Establish and nurture relationships
  • Build and promote the company's brand

Read this for seven tips to help you think like a marketer. 

Tags : 
ibm, kenexa, talent acquisition, marketer's playbook, recruiters, knowledge management, enterprise applications, human resource technology