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Play to Win in Audience Intelligence

White Paper Published By: Adobe
Published:  Mar 03, 2017
Type:  White Paper
Length:  15 pages

When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how.

Read the guide to learn:

  • How to bring your data sources together into a unified view of the customer
  • How to move beyond basic demographic attributes to behavior attributes
  • How to use look-alike modeling to improve customer targeting and acquisition

Tags : 
audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, data management