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The 4 Fitness Personas at Your Company, and How to Bring Out Their Best

White Paper Published By: Fitbit
Fitbit
Published:  Mar 16, 2017
Type:  White Paper
Length:  13 pages

Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. Instead, try managing your wellness program by defining your workforce according to personas.



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