CWjobs.co.uk

Welcome to CWJobs jobseeker   Register   or   Sign in    0 Saved jobs

10,380 ads for IT jobs from 783 companies

Is Competition Killing You With Personalization?

White Paper Published By: Datastax
Datastax
Published:  Apr 04, 2017
Type:  White Paper
Length:  9 pages

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360 view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. 

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360 view of the customer to transform their customer experience and how to overcome them.



Tags : 
datastax, competition, personalization, customer loyalty

Search